Aga Muhlach's "Pinoy Explorer" posts high pilot ratings

TV5 ranks No. 1 on Sunday primetime

TV5 has reigned supreme in the highly-coveted primetime block (6pm to 10pm) last Sunday (September 18, 2011) with an 8.5-percent AMR (28.8-percent audience share) compared to ABS-CBN’s 8.3-percent AMR (28.1-percent audience share) and GMA’s 7.8-percent AMR (26.5-percent audience share), based on the data from Nielsen Media Research in Mega Manila.

Boosted by the formidable program lineup of Comedy King Dolphy’s Pidol’s Wonderland (5:30pm), Aga Muhlach’s Pinoy Explorer (6:30pm), Bossing Vic Sotto’s Who Wants to Be a Millionaire? (7:30pm) and Ryan Agoncillo’s Talentadong Pinoy (8:30pm), TV5’s Sunday primetime block continues to raise the bar in offering shows that highlight moral values, education and Pinoy pride.

The premiere of Pinoy Explorer, billed as the biggest edutainment program to ever air on Philippine TV, made Sunday primetime even more entertaining and informative for viewers of all ages, with Aga Muhlach taking everyone to the world-renowned Wyoming Dinosaur Center in the US. The show revealed the world of dinosaurs through 3D clips from the “Clash of the Titans” series and BBC’s “Walking with Dinosaurs.”
Pinoy Explorer’s pilot episode posted an impressive 8.3-percent AMR or a total of 1,975,813 absolute viewers – 84,295 more than ABS-CBN’s TV Patrol Weekend’s 1,891,518 (7.9-percent AMR); and 465,543 viewers more than GMA’s 24 Oras Weekend’s 1,510,270 (6.3-percent AMR).

Meanwhile, Who Wants to Be a Millionaire? was the most-watched program across the day (2am to 2am) with 11.1-percent AMR (33.6-percent audience share). The September 18 episode of the world’s most famous game show made history after 28-year-old Karl Jonathan Aguilar won P2 million, the first non-celebrity to win the jackpot. Often teased since childhood because of his cleft palate, Karl buried himself in studying and reading books while growing up. This absorption of knowledge paid off as he played his game with pure smoothness, delighting host Bossing Vic Sotto to no end.

TV5’s telecast of the much-awaited Star Power: Mayweather vs. Ortiz boxing bout was also the most-watched daytime offering last Sunday, both in Mega Manila and Nationwide Urban Philippines. According to Nielsen’s NUTAM data, the Floyd Mayweather vs Victor Ortiz fight posted a 10.5-percent AMR, outpunching the 5-percent AMR of ABS-CBN’s ASAP Rocks and the 4.6-percent AMR of GMA’s Party Pilipinas.

Posted by TV5's Luigene Yanoria for Mykiru Isyusero


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